““Hurt To Exist” is an incredibly strong debut for GEM. Her unique blend of vulnerability and aggression, combined with her genre-defying sound, positions her as one of the most exciting new voices in music. The single lays the groundwork for what promises to be an ambitious and emotionally charged EP. GEM is an artist to watch as she continues to break boundaries and redefine the rules of contemporary music.”
— Melodrift
HIGHLIGHTS
“Breaking the illusion is GEM, with her exhilarating debut single, “Hurts To Exist.” This song is raw, unapologetic, and a wave of emotion. It’s a catharsis, a confrontation with self-doubt, a triumph over adversity.”
— FLEX Music Blog
“With ‘Hurts To Exist’, GEM makes an undeniable statement: she’s not just an artist to watch, but one to listen to. The track sets the stage for her upcoming EP, Overthinker, a project that promises to explore even deeper emotional and musical landscapes. If ‘Hurts To Exist’ is any indication, GEM is on the verge of creating something truly groundbreaking—an artist who isn’t afraid to be raw, real, and completely herself.”
— Sonic Sisters Magazine
“What truly sets ‘Hurt To Exist’ apart, though, is GEM’s fearless approach to storytelling. She’s not simply writing about her experiences; she’s laying them bare for all to see. The accompanying visuals amplify this message, with vibrant imagery drawn from the ocean—her favourite natural environment and a symbol of transformation. The contrast between the heavy themes of the track and the lively, colourful visuals is jarring, yet beautiful. It’s a visual representation of GEM’s journey: from chaos to renewal, from pain to strength.”
